The landing page is a single website that pursues a very specific goal and has basic building blocks. Such a goal can be the registration for a freebie, a sales page, a webinar registration page and much more.
If you want a website visitor to perform a certain action, the best way to do this is via landing pages. Many know what landing pages are, but have no idea when and how to use landing pages.
Lastly, there is the fact that you cannot create real landing pages yourself with WordPress and certainly not convert them well. This requires a plugin, of which there are now a few very good ones. I would like to introduce you to the best WordPress landing page plugins with their advantages and disadvantages.
Most Important Landing Page Blocks
This is relatively easy because there are not many of them. However, it is important to gradually test the blocks individually against each other in order to create a so-called high-conversion landing page.
Even if the templates of the following plugins have already been tested, it is very difficult to copy a concept on the Internet, since there are large differences in user behavior depending on the industry and target group. The high-conversion landing page has:
- A Headline
- A Subheadline
- A video that usually converts the most. Videos appeal to a visitor in a much more personal way and this increases their confidence in the matter.
- With a freebie, a nice photo or a 3D box of the free product is enough. There are no rules here and in general, you can of course always be creative with each of your creative processes!
- A little text: Here you should make sure that the font size and color are legible. Don’t write novels, just the most important thing.
- Listing the so-called bullet points are also included at this point on the landing page because we all like to read short and concise lists.
- Testimonials: This is one of the strongest elements on a landing page to get undecided buyers to click! So do not skimp on customer testimonials and give your product to some test subjects before the sale, who will provide you with honest feedback and nice testimonials.
- CTA (Call to Action Button): It’s best to install it several times on your website. It should appear quite high, such as below the video and at the very end of the website. If you are working with a larger product, of which there may be some modifications, then you use the price tables.
- The timer: This is an optional component and it creates urgency feeling to the visitor. The viewer of the website sees how his time is running out and has to decide for or against the purchase within the next 15 minutes. This shortage mechanism leads to a quick purchase decision.
It should be briefly mentioned that the success of a website – of course in addition to the content and personal work performance – is based on the application of such and other sales strategies.
I would now like to come to the actual content of the post and finally introduce you to the 4 most popular landing page plugins for WordPress.
Best WordPress Landing Page Plugins
1. Thrive Themes and Thrive Landing Pages
The Thrive Themes landing page tool comes with over 140 different layouts for all types of landing pages, such as freebies, webinar registration pages, thank-you pages, member pages and much more.
At Thrive Themes, the landing page templates are also really beautiful, modern and timeless, which I personally like very much. In addition, many landing pages are coordinated so that you can quickly create a uniform sequence of several landing pages one behind the other, such as newsletter registration and a thank you page. Whole funnel systems with upsells can also be easily created here in a uniform layout.
Thrive Themes works with the visual Thrive Content Builder, which makes editing the individual elements very quick. Headings, images, texts, dividers and everything else are adapted directly in the frontend, saving you the constant change from the backend to the frontend.
Thrive Leads, Thrive Ovation or Thrive Ultimatum are additional modules that, together with the Thrive Content Builder, result in wonderful landing, upsell or sale pages.
Thrive Themes also attaches great importance to the speed of the website, which is often a problem especially for visual editors. Thrive Themes clearly convinces at this point!
Now to the disadvantages: there is nothing you can not do with Thrive Themes. That doesn’t sound like a disadvantage, but you need more than just the Thrive Themes Landing Pages module. Thrive Themes offers a total of 9 different modules that together make a lot possible.
I personally would recommend 8 of them in any case (the quiz builder does not have to be) and so it is not enough just to buy the landing page tool, but you should become a Thrive Themes member. The cost for this is $ 19.00 a month, which is really okay considering the scope of services. In addition, you can install it on any number of your own websites. For agencies, membership costs $ 49.00 a month.
Nevertheless, I see in practice that Thrive Themes is not suitable for beginners who only need one or two landing pages quickly. It simply offers too many functions and options that can be found at different locations in the WordPress dashboard and in turn contain their own complex operating options.
Conclusion: Suitable for advanced, professionals and everyone who wants to become one!
2. Divi-PageBuilder from Elegant Themes
Now comes a little home game, because those who know me know that I have been working with Divi on this website for a long time. I myself have been a fan of elegant themes since the very beginning because I always liked the designs very much. Nevertheless, I try to be as objective as possible and of course know the disadvantages of Divi only too well.
But let’s start with the positive properties of Divi!
At Divi you have two options:
- Option 1: You use the Divi theme, which has many practical theme options and has integrated the Divi PageBuilder.
- Option 2: You only use the Divi Page builder plugin and simply install it for your respective theme.
In both cases, you now have a button on every page/post you want to create. Use this button to switch between the standard editor and the Divi editor. So you can always freely decide whether you want to use the standard layout of your theme or create a creative page with the modules of the Divi Pagebuilder.
With Divi, you can, of course, create landing pages, hide the navigation, headlines, videos, galleries, sliders, bullet points, timers, newsletters, testimonials and much more. There is also a library in which pre-made Divi layouts are stored, but these are not limited to landing pages, but also homepage, blog or shop layouts are already stored.
If you work with the Divi theme, you also have the option of changing the content using a visual editor, which in turn saves time when creating and is clearly described in this nice video:
You can also use Divi for an unlimited number of your own and third-party websites. Divi is therefore very popular with agencies, especially as you can simply save, download and upload all layouts to another Divi installation.
In addition, Divi has been translated into over 28 languages. If you have installed Divi, it automatically adapts to the language of your WordPress installation.
Disadvantages: With Divi, there is only one landing page template, so you have to put together your own layout. However, Elegantthemes regularly publishes free templates on its blog.
The loading times are not the best at Divi, especially if you have a lot of galleries or sliders in use.
The price at Divi is variable and depends on the license chosen. There is an annual license for $89.00 or a one-time lifetime license for $249.00. With both licenses, you get access to all 89 elegant themes and the 6 plugins, of which Bloom and Monarch are also recommended.
Conclusion: Divi is suitable for beginners and professionals and in combination with the theme around the thing. If you are looking for a complete solution from landing page, website, blog and shop, you can cover everything with the Divi theme.
3. The WP Profit Builder
The Profitbuilder is a pure landing page plugin for WordPress because here the focus is really only on the landing pages!
The WP Profitbuilder is the quick solution for everyone who ONLY needs a landing page function. The plugin also brings over 150 different landing page templates for all areas such as member pages, thank you pages, webinar pages, freebie, newsletters and co. With.
The profit builder is very simple. You first choose the desired theme template and then edit the text, image and video areas with a visual editor. With a drag & drop editor, any other elements such as timers, buttons, listings, images, price lists, etc. can be easily added to the desired location. All of this takes place in a separate window so that you are not distracted by any other WordPress areas.
In practice, the WP ProfitBuilder has repeatedly proven that, unlike some other visual editors, it creates almost no problems with other plugins or themes. For example, Divi and profit images can be used together without any problems.
Disadvantages: The profit builder is getting a bit old. Even if it is updated and runs smoothly, the layout is somewhat outdated and you want new landing page templates.
On 03/28/2017 the Profit Builder is launched 2.0 and it will be interesting what the software still has it all. According to the developers, there will be a lot of new landing page templates up to complete funnel systems .
A split testing function will also be integrated, which enables individual elements to be tested on the landing page. In addition, the loading times should be even faster and of course everything will be 100% responsive .
I suspect that Profitbuilder 2.0 will make it to the top of the most popular landing page plugins for WordPress worldwide with the launch!
The cost was previously a one-time $67.00, which also made this plugin very popular.
Conclusion: The WP ProfitBuilder is a cheap and pure landing page plugin that is suitable for beginners and professionals alike.
OptimizePress is one of the oldest and most popular plugins in online marketing. In addition to creating the landing page, it is also often used to create protected member areas in which one works with other upsells.
Anyone who buys OptimizePress will receive the OptimizePress theme together with the OptimizePress Pagebuilder plugin. The plugin can easily be used with other themes. It comes with over 30 landing page templates and you decide before creating the page (just like with Divi, Profitbuilder, etc.) whether you edit them in the standard editor or with the visual editor from OptimizePress.
OptimizePress offers a total of over 40 different modules from which you can assemble your landing page or expand existing templates. Of course, here too – as with the plugins presented earlier – all email providers can be linked and some services offer additional interfaces and functions for OptimizePress in your portals.
Disadvantages: OptimizePress is English-language software, which is often a major obstacle for other non-English speaking users.
The Optimize-Press theme does not really convince in its overall functions, for example, the blog layout is not nicely designed and can only be properly adjusted with CSS knowledge.
The price for OptimizePress is between $97.00 and $297.00. It depends on how many websites you want to have the plugin installed.
Conclusion: OptimizePress is a powerful plugin that is suitable for beginners and professionals willing to learn.
Each of these plugins has its own advantages and disadvantages or differs in some respects from the others. I hope this overview of the best WordPress landing page plugins helps you to find the right plugin for you and your landing pages.
Each of us has different demands and ideas that he wants to implement and of course, there are other plugins or out-of-the-box solutions with which you can create great landing pages. I introduced you to the most popular landing page plugins for WordPress in this post and now it’s your turn. Decide and start implementing your first landing page!